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Personalization and customization in marketing are increasingly important strategies for businesses looking to stand out in a crowded market and build lasting relationships with their customers. Let’s see how these two concepts are applied in marketing. What is Personalisation Personalization refers to the practice of tailoring marketing messages and content to the specific needs and …

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Although it is not a new concept in the industry, influencer marketing has been very popular in recent years. Influencer marketing has gained popularity as the world around us grows more digitally savvy, and businesses are investing more time and resources than ever before in the strategy. We advocate and use influencer marketing as a …

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